Benefits Landing Page
Discover Financial
Redesigned and optimized a credit-card benefits landing page to boost traffic and conversions. The effort centered on refining benefit messaging, injecting fresh visuals, and sharpening reasons-to-believe. I leaned on performance data and case studies from top-performing cards to spotlight what actually resonates. Through several rounds of iteration, the new landing page evolved into a more educational, engaging experience that attracted new customers. And yeah, this beauty snagged a Graphic Design USA In-House Design Award in 2023, selected from over 5,000 entries nationwide.
Debit Card Landing Page
Discover Financial
The landing page was designed with a user-centered approach to reposition our debit card within the customer journey. Since our brand equity skews heavily toward credit products, we applied market research insights to ensure that the messaging highlighted the core benefits of banking with us. By leveraging clear visual hierarchy, microcopy tailored to customer pain points, and streamlined interaction design, the experience guided users toward reconsidering the debit card as an integral part of their financial toolkit.
