About Me
As an award-winning UX and UI Designer, I specialize in crafting intuitive, user-centric digital experiences and compelling brand narratives. My creative journey has evolved dynamically from Design Lead to Director, and ultimately into specialized UX and UI, allowing me to approach complex problems with a blend of high-level strategic vision and meticulous hands-on execution.
Most recently at Discover Financial, my dedication to impactful design was recognized with two distinct honors: a Graphic Design USA (GDUSA) award for a prominent NYC subway branding campaign, and an award for an innovative digital product landing page redesign. Whether I am architecting seamless user journeys or capturing Chicago's vintage urban aesthetics through street and architectural photography, I am driven by a deep, enduring passion for visual storytelling and purposeful design.
Expertise
UX Design
Graphic Design
Wireframing & Prototyping
Adobe Creative Suite
Figma & Sketch
Visual Communication
Branding
Interaction Design
Product Photography
Operations
Visual Storytelling & Brand
Stewardship
User-Centric Design
Full-Lifecycle Digital & Print
Production
Environmental Branding
Packaging & Marketing Design
Creative Direction
Art Direction
Cross-Functional Collaboration
Junior Designer Guidance Brand
Consistency Across Multi-Channel
Honors & Awards
GDUSA American Inhouse Design Award
GDUSA Best Landing Page
Education & Certifications
BA Graphic Design | The Illinois Institute of Art, Schaumburg
UX Certification | Nielsen Nor
Professional Experience
Discover Financial
Associate Product Designer | Jun 2022 - Mar 2025
Led visual and digital design initiatives supporting brand experiences across environmental and web channels, combining brand stewardship and UX-informed design across large-scale physical and user-centered digital touchpoints.
Earned two coveted GDUSA awards, including ‘Best Landing Page’ and top 5,000+ national entry recognition, by spearheading complex branding initiatives.
Spearheaded a Pinterest ad campaign that beat platform benchmarks with 34% lower CPM, a 496% increase in video completion rate, and 26% lower cost-per-click, while driving stronger brand engagement and improving creative efficiency for future campaigns.
Managed concurrent branding initiatives across physical and digital channels, maintaining brand integrity across vastly different scales, from environmental graphics to mobile-first digital interfaces.
Proactively earned a UX Certification to integrate data-driven user research and user-centric design principles into complex marketing and web projects.
NuWave
Lead Designer | May 2015 - Feb 2022
Advanced from controlling hands-on campaign execution into broader creative leadership, supporting marketing, packaging, and multi-platform brand initiatives while guiding junior designers within a more unified brand system.
Executed comprehensive brand identity overhaul across television infomercials, social media, e-commerce, packaging, and other marketing channels to modernize and unify the company’s visual language.
Guided junior designers through rebrand execution, helping strengthen team autonomy and brand alignment across complex packaging and marketing projects.
Acted as the primary bridge between design and internal photography and videography teams, establishing stronger visual standards for art direction and motion graphics.
Centralized creative direction in ways that reduced design inconsistencies by roughly 90% and improved cross-departmental workflow efficiency.
Earlier Experience
As a Freelance Graphic Designer with Discover Financial from 2014 to 2015 and as an independent freelancer in 2014 supporting brand, digital, and marketing design initiatives across web, print, and multichannel projects.