About Me

I’m an award-winning Senior Visual Designer with a passion for building cohesive visual experiences across digital products, marketing campaigns, and brand ecosystems. My career journey from Design Lead to Director has shaped a strategic approach to design that balances creative excellence with business impact. While my foundation includes UX and product design, my expertise lies in translating complex ideas into clear, engaging visual solutions that strengthen brands and elevate customer experiences.

At Discover Financial, my work was recognized with two Graphic Design USA (GDUSA) awards, including a NYC subway branding campaign and a digital product landing page redesign. These projects reflect what I care most about: making complex ideas feel simple, clear, and human.

Outside of design, I’m a street photographer drawn to Chicago’s layered architecture and everyday moments that most people walk past without noticing. I’m an active member of two local photography groups, where I continue refining my craft and staying inspired by other visual storytellers. You can explore my photography work at www.feelingchicago.com.

Whether designing digital products or documenting the city through a lens, I’m driven by curiosity, composition, and the pursuit of meaningful visual experiences.

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Expertise

  • UX Design

  • Graphic Design

  • Wireframing & Prototyping

  • Adobe Creative Suite

  • Figma & Sketch

  • Visual Communication

  • Branding

  • Interaction Design

  • Product Photography

Operations

  • Visual Storytelling & Brand

  • Stewardship

  • User-Centric Design

  • Full-Lifecycle Digital & Print

  • Production

  • Environmental Branding

  • Packaging & Marketing Design

  • Creative Direction

  • Art Direction

  • Cross-Functional Collaboration

  • Junior Designer Guidance Brand

  • Consistency Across Multi-Channel

Honors & Awards

  • GDUSA American Inhouse Design Award

  • GDUSA Best Landing Page

Education & Certifications

  • Associates in Graphic Design | The Illinois Institute of Art, Schaumburg

  • UX Certification | Nielsen Norman Group

Professional Experience

Discover Financial

Associate Product Designer | Jun 2022 - May 2026

Led visual and digital design initiatives supporting brand experiences across environmental and web channels, combining brand stewardship and UX-informed design across large-scale physical and user-centered digital touchpoints.ement.

  • Earned two coveted GDUSA awards, including ‘Best Landing Page’ and top 5,000+ national entry recognition, by spearheading complex branding initiatives.

  • Spearheaded a Pinterest ad campaign that beat platform benchmarks with 34% lower CPM, a 496% increase in video completion rate, and 26% lower cost-per-click, while driving stronger brand engagement and improving creative efficiency for future campaigns.

  • Managed concurrent branding initiatives across physical and digital channels, maintaining brand integrity across vastly different scales, from environmental graphics to mobile-first digital interfaces..

  • Proactively earned a UX Certification to integrate data-driven user research and user-centric design principles into complex marketing and web projects.

NuWave

Lead Designer | May 2015 - Feb 2022

Advanced from controlling hands-on campaign execution into broader creative leadership, supporting marketing, packaging, and multi-platform brand initiatives while guiding junior designers within a more unified brand system.

  • Executed comprehensive brand identity overhaul across television infomercials, social media, e-commerce, packaging, and other marketing channels to modernize and unify the company’s visual language.

  • Guided junior designers through rebrand execution, helping strengthen team autonomy and brand alignment across complex packaging and marketing projects.

  • Acted as the primary bridge between design and internal photography and videography teams, establishing stronger visual standards for art direction and motion graphics.

  • Centralized creative direction in ways that reduced design inconsistencies by roughly 90% and improved cross-departmental workflow efficiency.

Earlier Experience

As a Freelance Graphic Designer with Discover Financial from 2014 to 2015 and as an independent freelancer in 2014 supporting brand, digital, and marketing design initiatives across web, print, and multichannel projects.

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