I’m an award-winning Senior Visual Designer with a passion for creating intuitive, visually compelling digital experiences that connect user needs with business goals. My career journey from Design Lead to Director has shaped a strategic approach to design that balances creative excellence with measurable impact. While my expertise is rooted in visual design and brand systems, I also bring a strong foundation in UX and product design, translating complex problems into clear, engaging experiences that strengthen brands and improve how people interact with digital products.

From leading end-to-end product design initiatives to designing web and mobile experiences in Figma, I bring a versatile skill set that spans UX strategy, interaction design, prototyping, and visual design. I enjoy transforming complex workflows into simple, accessible experiences through research, collaboration, and iterative design, delivering solutions that improve usability, increase engagement, and support measurable business outcomes.